Wednesday, December 28, 2005

Man, am I getting old... *sigh*


How the seminal 1984 Apple II commercial almost never aired and other Mac stories.
Lee Clow and Steve Hayden presented a rough cut of the commercial to the Apple team...and everyone was ecstatic. The commercial was classy, suspenseful and enigmatic, and seemed certain to garner lots of attention... The response was so great that Apple booked two expensive slots, for sixty seconds and thirty seconds, costing over a million dollars, to show it during Super Bowl XVIII, which was just two days before the Mac introduction.

Mike Murray and Steve Jobs screened the commercial for Apple's board of directors in December, to get final approval for the huge Superbowl expenditure. To their surprise, every outside board member seemed to despise the commercial... One of the board members remarked that it was the worst commercial that he had ever seen. Steve and Mike were devastated.

And just in case you're feeling nostalgic and would like to see "1984", click the pic.

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5 Ninjas, 1 Kitten and a Fifth of Vodka!