In a world where the end often excuses the means, just how far would you go to shed those extra pounds? How about having false memories implanted?
A team led by psychologist Elizabeth F. Loftus of UC Irvine finds memory manipulation may lessen appeal of certain fattening foods, even though the memories are untrue.
The team said it successfully turned people off strawberry ice cream, pickles and hard-boiled eggs by manipulating the subjects to believe that the foods made them sick when they were children.
The scientists say they have also successfully implanted positive opinions about asparagus by convincing subjects that they once loved the vegetable.
5 Ninjas, 1 Kitten and a Fifth of Vodka!